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Can/will the Virus Open Eyes?

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The deception that is Fox News grows more dangerous to our republic as time passes and more and more people are bathed in the lie that it is a news organization. It is warping our sense of unity and pitting American versus American at a scale that wasn’t even present during the Civil War. Add to this the omnipresence of so-called “conservative” commentators who mix news events with their propaganda, and we have a monster storm against “peace and good will” on this Easter weekend.

Well, Terry, but they’re no different than those on the other side of the aisle.

And this, my friends, is the essence of the lie. It’s perhaps too late to fix it, but let me explain.

The news doesn’t care about political affiliation. It is neutral in that sense, because it’s always based upon that which is “new.” If “new” drives the news agenda, “old” drives the conservative point-of-view. This was evident in Donald Trump’s Make America Great AGAIN slogan. We can’t go back as a culture, and everybody should know this, for to run with a perspective that pushes only the good from yesteryear without considering the alternate pressures that were also in play is foolishness gone-to-seed.

Political coverage is certainly a part of any “news” agenda, but only to the extent that news organizations can speak to new events or trends in informing their audiences. It’s very easy to accuse, but when the accusation is required to justify one’s own existence, it ceases to be relevant to the very concept of news. Simply stated, it’s just propaganda. Contemporary marketing is very often a form of propaganda, foisted upon us in the name of commerce. The same is true with conservative “olds”, and that’s the point.

If news organizations spent as much time trying to shape those thoughts as they are accused of doing, we would have left-wing propaganda groups sharing their views in the form of news. We don’t, and ANY attempt to shape a narrative that says otherwise is pure and self-serving folly. It’s simply absurd, so the argument that “both sides do it” is specious, at best. Survey any group of citizens, however, and this is exactly what they’ve been taught to believe, namely that the news industry’s players are either left or right. Nonsense, and I know, because I was there when we created the concept of “conservative news” in the early 1980s at the Christian Broadcasting Network. We wrote the playbook that Fox copied.

A key part of this effort was to position ourselves alongside existing news organizations and claim that a liberal bias was the same thing as liberal propaganda. Hence, we saw no problem with presenting our conservative propaganda as a participant on the same level as CBS, ABC, and NBC. We spent our money on technology and especially graphics to make ourselves look no different than the rest. We were selling this to an audience ripe for the taking by stating our abhorrence with what we felt was a satanic effort to destroy America.

Conservatism is not at all associated with the news except to provide a “side” to developing stories. News organizations have an ethical governor that demands presentation of all sides in any issue relating to political points of view. The organization itself has no political point-of-view, except perhaps from their editorial boards. As anybody who has worked in the news business knows, there is a vast separation between a news organization’s newsroom and its editorial side. But ownership is ownership, and there are plenty of stories of owner pet projects that find their way into the content presented.

The point is that the bias of news is towards that which is new, and if that is seen as political, the only response can be propaganda. It cannot be expressed as “news”, because that would require a bias towards something else. It also requires looking the other way when events — take, for example, the gender identification movement or political correctness — weaken or destroy its propaganda. Again, this is why we cannot use the term “news” in describing something that isn’t “news”.

I was ridiculed and mocked during a talk about this subject with a group of Colorado right-wingers. When it got too uncomfortable for them, they retreated to the gospel to end the discussion. Open minds, these were not. I knew that going in, but the overwhelming and defensive response revealed that the matter is far more important to their worldview than most observers really imagine. Why else use the Bible to talk back to me, the former Executive Producer of the TV program that created the thing in the first place?

This is why I often reference religion in my writing. White evangelical Christians are completely convinced of their righteousness in this or any other argument.

Methinks they doth protest too much.

The post Can/will the Virus Open Eyes? appeared first on Terry Heaton's PoMo Blog.


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